CommioCast

Mastering Business Text Messaging in 2025

Tim McLain Season 2 Episode 8

Business text messaging is a crucial tool for customer engagement, and strategies surrounding application-to-person (A2P) messaging are evolving. This episode from Commio highlights significant shifts in A2P 10-digit long code (10DLC) messaging in 2024, including mandatory registration with The Campaign Registry (TCR) to curb spam. Failure to register led to increased fees, delivery issues, and stricter compliance requirements. Looking ahead to the rest of 2025, registration is now mandatory, and businesses are advised to become Campaign Service Providers (CSPs) for greater control and transparency, stay informed on compliance, and diversify messaging providers for reliability. Ultimately, embracing proactive adaptation and partnering with knowledgeable API providers is essential for effective and compliant business text messaging through 10DLC, which offers benefits like faster setup and lower costs.

Learn more about Commio at commio.com.

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