CommioCast

Now What? FCC's One to One Consent Rule Vacated

Tim McLain Season 1 Episode 12

Last week, the Eleventh Circuit Court vacated the FCC's "one-to-one consent" rule, which required express written consent from consumers for each individual marketing call. The court found the rule exceeded the FCC's authority under the Telephone Consumer Protection Act (TCPA), as it added requirements not explicitly stated in the law. This decision temporarily relieves marketers from the rule's stringent requirements, although the FCC could appeal or create a revised rule. 

In this week's episode of the CommioCast, you'll learn that despite the court ruling, Verizon, AT&T, and T-Mobile still insist on one-to-one consent compliance, impacting businesses relying on automated marketing calls. The future of the one-to-one consent rule remains uncertain, pending further action from the FCC or potential litigation.

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